Our Approach

Why NASCAR?

NASCAR’s 3 series compete at 27 different tracks, in 22 states, and in 15 of the top 25 television markets across the country.

For the first time, NASCAR was honored with the most prestigious award in the sports industry – Sports League of the Year – at the 2021 Sports Business Awards.

The NASCAR audience is the most likely in sports to buy a sponsor brand, recommend a sponsor brand, or switch to a sponsor brand.

NASCAR has strengthened its commitment to providing a diverse, welcoming, and inclusive environment for our fans, industry and all who share a passion for racing through the addition of new race team owners and bringing the sport to new tracks, new media markets and new fans.

In 2022, the NASCAR Cup Series averaged over three (3) million viewers per race. +4% year-over-year and +10% household share year-over-year.

In 2023, NASCAR’s 75th anniversary season, the sport conducted its first-ever street race in Chicago and hosted its All-Star Race at the classic North Wilkesboro Speedway.

NASCAR in 2023

NASCAR is a leader in the 18-35, 18-49, and female demos based on average viewers per event (Nielsen)
Six of the top-10 most recognized league partnerships in sports are in NASCAR
NASCAR is the dominant motorsports property in the United States, garnering more than 80% of minutes watched.
Compared to F1, NASCAR has 5x the number of TV minutes viewed, 3x the number of US visitors to the league website, and a higher percentage of fans in the US.

Our Approach With Drivers

Clear 28 Agency is backed by a team with deep roots in the racing world. Our vast experience helps provide athletes with fully integrated career management services.

Our Approach With Partners

Clear 28 Agency provides corporate partners and brands with comprehensive, strategic, and turnkey sports marketing solutions. Learn more about how we can help you engage with our audience.

Our Approach

Why NASCAR?

Our Approach With Drivers

Our Approach With Partners

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