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Our Approach

Why NASCAR?

  • Beginning in 2025 and running through 2031, NASCAR will have five best-in-class media partners in FOX Sports, NBC Sports, The CW, Amazon Prime, and TNT Sports.
 
  • There were 50% more sellouts in 2023 than 2022, marking multiple years in a row where NASCAR events have seen attendance growth.
 
  • The NASCAR audience is the most likely in sports to buy a sponsor brand, recommend a sponsor brand, or switch to a sponsor brand.
 
  • NASCAR has strengthened its commitment to providing a diverse, welcoming, and inclusive environment for our fans, industry and all who share a passion for racing through the addition of new race team owners and bringing the sport to new tracks, new media markets and new fans.
 
  • In 2023, NASCAR ranked as the #1 or #2 sport of the weekend 9 times, slightly ahead of the 2022 count.
 
  • In 2023, NASCAR’s 75th anniversary season, the sport conducted its first-ever street race in Chicago and hosted its All-Star Race at the classic North Wilkesboro Speedway.
The Power of NASCAR
  • 1 in 4 Fortune 500 companies invest in NASCAR to build their brands.
  • NASCAR is a leader in key media consumption metrics, including television viewership and surpassing all major sports in the U.S. when it comes to proportion of event viewed on television.
  • NASCAR is the dominant motorsports property in the United States, garnering more than 80% of minutes watched. 
  • Compared to F1, NASCAR has 5x the number of TV minutes viewed, 3x the number of US visitors to the league website, and a higher percentage of fans in the US.

Our Approach With Drivers

Clear 28 Agency is backed by a team with deep roots in the racing world.  Our vast experience helps provide athletes with fully integrated career management services. 

Our Approach With Partners

Clear 28 Agency provides corporate partners and brands with comprehensive, strategic, and turnkey sports marketing solutions.   Learn more about how we can help you engage with our audience.