Our Approach

Why NASCAR?

NASCAR’s 3 series compete at 27 different tracks, in 22 states, and in 15 of the top 25 television markets across the country.
For the first time, NASCAR was honored with the most prestigious award in the sports industry – Sports League of the Year – at the 2021 Sports Business Awards.
The NASCAR audience is the most likely in sports to buy a sponsor brand, recommend a sponsor brand, or switch to a sponsor brand.
NASCAR has strengthened its commitment to providing a diverse, welcoming, and inclusive environment for our fans, industry and all who share a passion for racing through the addition of new race team owners and bringing the sport to new tracks, new media markets and new fans.
In 2021, NASCAR digital platforms performed extremely well. +14% in unique users/+5% in page views/+125% in podcast downloads. Overall, according to Zoomph, +15% growth in Gen-Z social followers.

NASCAR has kicked off the 2022 season in unbelievable fashion. Following a great debut at the Los Angeles Coliseum, the Daytona 500 had nearly 8.9 million viewers. Additionally, this year’s 500 was FOX’s best performance for the race since 2019 and its second-most-streamed NASCAR event in the network’s history.

Stats from LA Coliseum

4,283,000 viewers watched NASCAR’s inaugural Busch Light Clash at the Coliseum on Fox
Up +168% from last year’s The Clash on FS1
Most viewers for the event since 2016
Top 5 Available Markets: Greensboro (6.6), Charlotte (5.0), Indianapolis (5.0), Norfolk (4.4), Tampa, Raleigh & Jacksonville (3.7)
Los Angeles (2.7) had its best non-Daytona 500 Cup Series racing in almost six years

*From Fox Sports PR/Nielsen Media Research

Our Approach With Drivers

Clear 28 Agency is backed by a team with deep roots in the racing world. Our vast experience helps provide athletes with fully integrated career management services.

Our Approach With Partners

Clear 28 Agency provides corporate partners and brands with comprehensive, strategic, and turnkey sports marketing solutions. Learn more about how we can help you engage with our audience.

Our Approach

Why NASCAR?

Our Approach With Drivers

Our Approach With Partners

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